paka apparel Impact week
The mission:
In order to let customers know how their sustainable and responsible clothing purchases make a difference for people and planet, PAKA asked me to help produce a series of long and short-form written content for their 2024 Impact Week.
So, to ensure this mission-critical message was fully realized, I partnered with the art director, videographer, and supply chain experts to develop a storytelling strategy that invited the PAKA audience to meet two specific people—Felipe and Nilda—who would help represent their larger communities of Alpaqueros (Alpaca Farmers) and Quechua Weavers.
By going this route, the stories went from merely information to inspirational—creating a human-to-human connection.
