The Mission…

With a home turf in Europe, GMV Transit powers internal train and bus systems throughout several countries. After entering a new market—the USA—they needed a new way to show unfamiliar customers that they provide a human touch their competitors just can’t offer. While at the same time, show off what their hardware and software can do. SaaS is always an interesting product to sell, so my team and I made sure to balance this yin and yang to help them stand out with streamlined visuals and sleek copy.