Silver Jeans Co.

Silver Jeans co.

the mission

Silver Jeans Co. is a brand with over 100 years of history, so staying relevant while ALSO leaning into their extensive experience were equally important. Hot in the ‘90s, they were primed to become relevant again, with the cycle of fashion turning back into their favor.

For each email send, a few things needed to be considered:

1. Provide just the right amount of copy. A lengthy email will be deleted. But not enough information to entice, and it’ll be ignored. A good email message should be in and out quickly and efficiently.

2. Punchy headlines keep them scrolling. Put your strongest words up top to grab attention, then follow up with the details to back it up.

3. Straight-forward subject lines. This doesn’t mean boring, but they should be a clear teaser for what’s inside. Even a line like “Something Big Just Landed” will let the audience know to expect a surprise!

Subject Line: The Winter Blues (in a Good Way!)

Subject Line: Curvy Girls, This One’s for You!

Subject Line: PSA: It's Officially Shorts Season

Subject Line: Low Rise Looks to Make Britney Proud!

Subject Line: Need New Shorts? Step Right Up!