The mission…

Modern floral brand The Bouqs Co. does flower delivery a bit differently. By partnering directly with sustainable farmers, they provide fresher blooms and surprising stems each season. But there was a problem—standing out. Tired of hiding who they are, I worked with them to develop a new brand voice that was confident and fresh. Then, we let it grow.

We Don’t:

Water ourselves down to fit in
Copy our competitors
Mistake being confident for being unkind
Hide ourselves for the sake of being humble

We Do:

Trust the reader to be smart
Get to the point
Have a strong POV
Give tough love (as needed)
Have fun, because flowers ARE fun

We Are:

Direct — not abrasive
Opinionated — not rude
Educational — not boring
Clever — not silly
Modern — not trend-chasing
Warm — not saccharine